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JOB OPPORTUNITY!


Senior Digital Marketing Strategist/Software Development

Job Description

ENERGETIC, ENTHUSIASTIC CAPABLE ROCKSTAR WANTED

Grow Strong Industries (GSI) is a leading-edge hydroponics manufacturer. We are growing within the rapidly expanding worldwide controlled horticulture industry. We are seeking a multi-discipline, Jack/Jane of All Trades rockstar to assist us in the comprehensive management of our E-Commerce platforms, digital marketing, R&D, and software development of our next generation of award-winning cultivation equipment and supplies.

Reporting directly to the Marketing Director, you will be responsible for comprehensive and effective digital marketing strategies and technical functionality of websites including, but not limited to: SEO, SEM, data, strategic planning, trend and competition analysis, ads management

Project Lead- App and software development for Gorilla Grow Tent Products to include:
LED grow lighting, Sensors, Fans, hydroponic systems, and additional equipment as assigned

A strong candidate will be a inherently motivated with a proven track record of success, passionate about indoor gardening, have excellent tech skills, written and verbal communication skills, strong customer service skills, a consistent work ethic, and a desire to become a key player in a fast growing business.  Proficiency in cultivation optimization and AI machine learning preferred.


Essential Duties & Responsibilities

  • Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
  • Research products, services and current strategies to identify new opportunities
  • Analyze web traffic metrics and suggest solutions to boost web presence
  • Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
  • Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
  • Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
  • Identify advertising needs
  • Establish best practices in digital marketing
  • Stay up-to-date with digital technologies developments
  • Collaborating with management, departments and customers to identify end-user requirements and specifications
  • Designing algorithms and flowcharts to create new software programs and systems
  • Producing efficient and elegant code based on requirements
  • Testing and deploying programs and applications
  • Troubleshooting, debugging, maintaining and improving existing software
  • Compiling and assessing user feedback to improve software performance
  • Observing user feedback to recommend improvements to existing software products
  • Developing technical documentation to guide future software development projects

Qualifications (Knowledge, Skills, and Abilities)

  • Bachelor’s or Master’s degree in Computer Science or a related field
  • 3+ years of experience in mobile application development
  • Software engineering
  • Computer and instructional technologies 
  • Proficiency in popular coding languages including Python, Java and C++ and frameworks or systems such as AngularJS and Git 
  • Excellent knowledge of the software development life cycle
  • Strong problem-solving and communication skills
  • Knowledge of Object-Relational Mapping frameworks
  • Ability to learn quickly and work independently or as part of a team
  • Excellent oral and written communication skills
  • Ability to establish rapport and build relationships over the phone and via email
  • Ability to react to situations with a keen sense of urgency
  • Experience with indoor growing is a plus, correct candidate will be trained
  • Ability to become familiar with current product lines, customer base, and industry
  • Proven work experience as a Digital marketing strategist or Digital marketing manager
  • Demonstrable experience with SEO/SEM and CRM software
  • Experience implementing and optimizing Google Adwords campaigns
  • Solid knowledge of web analytics tools like Google Analytics
  • Hands on experience with online marketing tools and practices
  • Familiarity with web design and HTML
  • Excellent verbal and written communication skills
  • Strong analytical and project management skills
  • Technical knowledge of grow lights, plant growth systems, and plant science
  • Be located in Sonoma County, or willing to relocate here *Bay Area ONLY Candidates*

Job Type: Full-time

Job Location: On-Site, In-Office

Salary:   Commensurate with Experience

To apply send cover letter and resume to info@gorillagrowtent.com

 

Gorilla Grow Tent is positioned as a premium choice for indoor cultivation customers who prioritize long-term durability and maximum environmental control. The brand’s core value proposition centers on rugged build quality, highly reflective interior materials, and thoughtful usability details such as access points and ducting ports. A particularly compelling differentiator is the height extension capability, which allows growers to increase vertical space for larger plants and more advanced training setups. This “expandable ceiling” concept supports a clear premium narrative: one tent that can adapt as the grower’s skill level and canopy management needs evolve.

From a performance standpoint, Gorilla’s reflective interior is designed to help distribute light more evenly across the grow area, which can be especially attractive for LED users seeking consistent canopy coverage and fewer dead zones. Durability is another major purchase driver in this category, and Gorilla’s market perception is strongly tied to heavy-duty fabric and a robust frame construction aimed at long service life. For buyers who want the Gorilla experience at a lower entry price, the Lite Line series offers a more budget-friendly path while preserving the brand’s emphasis on practical design and indoor grow reliability.

A strong campaign concept for a four-week push is “Grow Taller, Harvest Smarter,” built around the idea that vertical flexibility directly translates into better training options, improved airflow management, and more efficient use of the grow footprint. The offer structure can be designed as a bundle-pairing the tent with an extension kit-supported by a limited-time incentive such as free shipping, a modest discount, or an added-value “starter add-on” option. The messaging should connect premium features to outcomes: expanded height enables more versatile trellising and plant training, the reflective interior supports better light utilization, and the heavy-duty build reduces the risk of replacement costs over time. Social proof can be layered into the offer with short testimonial snippets and before/after setup visuals that make the quality difference immediately legible.

The marketing strategy should be a hybrid of conversion-led performance and credibility-building content. On the conversion side, dedicated landing pages organized by popular dimensions (such as 4x4, 5x5, and larger formats) can capture high-intent search demand while making it easier for customers to self-select the right size. A clear comparison flow between the flagship line and Lite Line helps address price objections without diluting the premium story. Short-form video should do the heavy lifting for awareness and consideration, using rapid setup footage and a quick demonstration of the height extension to create an immediate hook in the first seconds. Search campaigns can target bottom-funnel keywords around size, durability, and “heavy-duty” intent, while retargeting reinforces the differentiators for visitors who browsed but did not purchase.

Finally, lifecycle marketing should focus on retention and upsell. A cart-abandon email sequence can progress from feature education to social proof to a time-bound incentive, while post-purchase automation can deliver a professional setup checklist and recommendations for complementary ventilation and environmental accessories. To compound trust, a user-generated content initiative-such as a monthly “Setup Showcase”-encourages customers to share their grow-room layouts and results, creating a steady stream of authentic assets that reduce friction for future buyers and strengthen brand authority.