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Senior Digital Marketing Strategist/Software Development

Job Description


Grow Strong Industries (GSI) is a leading-edge hydroponics manufacturer. We are growing within the rapidly expanding worldwide controlled horticulture industry. We are seeking a multi-discipline, Jack/Jane of All Trades rockstar to assist us in the comprehensive management of our E-Commerce platforms, digital marketing, R&D, and software development of our next generation of award-winning cultivation equipment and supplies.

Reporting directly to the Marketing Director, you will be responsible for comprehensive and effective digital marketing strategies and technical functionality of websites including, but not limited to: SEO, SEM, data, strategic planning, trend and competition analysis, ads management

Project Lead- App and software development for Gorilla Grow Tent Products to include:
LED grow lighting, Sensors, Fans, hydroponic systems, and additional equipment as assigned

A strong candidate will be a inherently motivated with a proven track record of success, passionate about indoor gardening, have excellent tech skills, written and verbal communication skills, strong customer service skills, a consistent work ethic, and a desire to become a key player in a fast growing business.  Proficiency in cultivation optimization and AI machine learning preferred.

Essential Duties & Responsibilities

  • Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
  • Research products, services and current strategies to identify new opportunities
  • Analyze web traffic metrics and suggest solutions to boost web presence
  • Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
  • Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
  • Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
  • Identify advertising needs
  • Establish best practices in digital marketing
  • Stay up-to-date with digital technologies developments
  • Collaborating with management, departments and customers to identify end-user requirements and specifications
  • Designing algorithms and flowcharts to create new software programs and systems
  • Producing efficient and elegant code based on requirements
  • Testing and deploying programs and applications
  • Troubleshooting, debugging, maintaining and improving existing software
  • Compiling and assessing user feedback to improve software performance
  • Observing user feedback to recommend improvements to existing software products
  • Developing technical documentation to guide future software development projects

Qualifications (Knowledge, Skills, and Abilities)

  • Bachelor’s or Master’s degree in Computer Science or a related field
  • 3+ years of experience in mobile application development
  • Software engineering
  • Computer and instructional technologies 
  • Proficiency in popular coding languages including Python, Java and C++ and frameworks or systems such as AngularJS and Git 
  • Excellent knowledge of the software development life cycle
  • Strong problem-solving and communication skills
  • Knowledge of Object-Relational Mapping frameworks
  • Ability to learn quickly and work independently or as part of a team
  • Excellent oral and written communication skills
  • Ability to establish rapport and build relationships over the phone and via email
  • Ability to react to situations with a keen sense of urgency
  • Experience with indoor growing is a plus, correct candidate will be trained
  • Ability to become familiar with current product lines, customer base, and industry
  • Proven work experience as a Digital marketing strategist or Digital marketing manager
  • Demonstrable experience with SEO/SEM and CRM software
  • Experience implementing and optimizing Google Adwords campaigns
  • Solid knowledge of web analytics tools like Google Analytics
  • Hands on experience with online marketing tools and practices
  • Familiarity with web design and HTML
  • Excellent verbal and written communication skills
  • Strong analytical and project management skills
  • Technical knowledge of grow lights, plant growth systems, and plant science
  • Be located in Sonoma County, or willing to relocate here *Bay Area ONLY Candidates*

Job Type: Full-time

Job Location: On-Site, In-Office

Salary:   Commensurate with Experience

To apply send cover letter and resume to